New President, New Financial Outlook

A new administration is about to take office, one whose policies are largely yet to be known. Many are wondering what will happen to the real estate community, the mortgage industry, and in particular interest rates.  In an attempt to provide our clients with an answer, we begin by acknowledging that yes, rates appear to be on a..





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Renting vs. Buying in SF

In 1993, my husband and I moved in to a sizable one-bedroom apartment on Dolores Street between 18th and 19th. Today, anyone would be jealous of that location, but when we moved in it was a different neighborhood. There were bullet holes in glass panes on the front of the building. Dolores Park was used for little..





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Get Your Slice of San Francisco

In the market for your own slice of the city near your favorite slice of pizza? I took a look at property values and sales data as reported to the MLS for condos and TICs within 1/4 mile of a handful of the city’s most popular pizzerias. When looking at average price versus volume, the..





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Home Buyer Workshop – March 1st

Join me and my colleague, mortgage broker Monica Di Perna, for an informational workshop on purchasing a home in San Francisco.  This market can be intimidating, especially with all the sensationalistic news stories about out of control pricing, all-cash buyers, competitive bidding, and so on.  There are always opportunities if you have the right realtor..





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How Home Buyers Find Homes

One of the first steps in designing an effective property marketing campaign is to analyze how buyers typically find the homes they purchase. It only makes sense to focus on those media and those efforts that grab the most eyeballs, generate the biggest response and create the greatest sense of urgency to see your home..





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How to Buy a Home

A nice overview of the home buying process! How to Buy A Home infographic by Mint.com.  





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Continue to rent or buy?

Comparing the cost of buying a San Francisco 2-bedroom condo at the current average sales price (for the first 4 months of 2012) of $795,000 – adjusting for tax deductions and principal pay-down of the mortgage – with the cost of renting an SF 2-bedroom apartment at the current average asking rent of $3575/month (per..





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Renting vs. Buying in San Francisco

The purchase of a new home is typically one of the largest financial transactions and investments of one’s life. Whatever home you purchase should work for you now—fulfilling your basic housing requirements at an affordable cost. Historically, San Francisco real estate has been a good investment over the longer term. This is due to the..





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